Thursday, 7 February 2013
The Art of War by Sun Tzu
Sun Tzu's classic text is given an overhaul for the digital generation in this new edition with an accessible introduction by Erik Empson, editor of generation-online and breathtaking new illustrations by RCA artist, Simeon Banner.
The essay questions the appropriateness of applying Sun Tzu's lessons to the modern business world and offers an engaging reevaluation of how this timeless work has been used and abused. This British English edition is edited to read as straightforward prose and is ideal for reading on the go. The book will appeal to a wide general audience as well as students of history, politics and business and management. The illustrations offer an exciting new visual dialogue with Sun Tzu's legendary words.
"This new edition stands Sun Tzu back on his feet after having been upended by convenient readings in both business and politics. Restored in its original context and textual continuity, the Art of War, as the insightful introduction makes clear, is much more applicable today to the war of the corporation against the consumer and the planet, than it is to the conspiracies of shared power amongst so many corporations and politicians."
Stefano Harney, Professor of Strategic Management Education, Lee Kong Chain School of Business, Singapore Management University
**Erik Empson and Simeon Banner have also collaborated on a beautiful new edition of Miyamoto Musashi's Book of Five Rings.**
Download it here: www.amazon.com/The-Book-Five-Rings-ebook/dp/B00AO8Q6EW/